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Google Custom Search vs Google Site Search

Custom Search Engine (CSE) is the core technology for the entire Google’s customized search initiatives. This technology is used with some modifications in Google Site Search and Google Adsense for Search and will probably be used for any new initiatives Google undertakes in Customized search area.





Adsense for Search was recently changed to use Google Custom Search as the core technology and interface.

Google Custom Search


Google Custom Search Engine uses power of Google Search algorithm with human editing to create Custom Search Engine. CSE creators can specify the sites they want to include in Custom Search Engine. Here are the key advantages of using Custom Search Engine

  • You can create a Search Engine just for your site or Group of sites to help user find information.

  • You can customize look and feel of search results to match with website design.

  • You can earn money with Adsense for Search.

  • You can add users to collaborate on the search engine and continue to improve it over time.

  • You can add sitemap in Google webmaster tools account to include newly added pages in your search results.

Google Site Search


You have created a wonderful sticky site and have worked really hard to make sure customers and users can navigate thru the site to find information and products they are looking for. But users prefer search to find information. Consider adding Google Site Search (previously called Custom Search Business Edition) to help your users find information they are looking for quickly and easily.

Google also has free custom search engine that can be implemented on the site. But it is primarily targeted towards individual websites and blogs. Google Site Search is the paid version targeted towards businesses and enterprise site search.

Advantages of using Google Site Search

  • Unlike Custom Search Engine, Google does not place ads on the Site Search results pages. So your users will not be distracted away.

  • You can add refinement label to your search results. So your users can click on the labels to get more focused results.

  • You can place subscribed links above search results for specific queries. This feature can be used to promote an event or product.

  • You can add synonyms and acronyms to improve search results.

  • You can add date bias to add weight to your newer content. For example, a news site would prefer to show recent articles first.

  • You can add priority to certain section of your site such as top products. These results will appear first.

  • You can add sitemap to Google Webmaster tools and Google Site Search will include these pages in search results even if these pages are not part of Google index.

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