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Is Google artificially increasing ranking for Knol?


After few days of launching Knol, Google is being criticized for artificially increasing ranking of Knol articles. I decided to take a look at Yahoo ranking for these keywords.



There are few examples shared. Search Engine Land test picked 30 knols from homepage and 10 out of these showed up on first page. Let’s compare these on Yahoo. I am going to check Google again as Search rankings in Google might have changed since the time, article was written.


Search stringGoogle rankingYahoo ranking
Facial Cosmetic Enhancement11
How to Backpack12
Toilet clogs21
Vomiting in infants and children32
Decreased Hearing32
Type 1 DiabetesNot in 1st Page resultsNot in 1st Page results
First Ironman triathlon44
Orchid Basics32
Implantable cardioverter-defibrillators (ICDs)Not in 1st Page results6
Pneumothorax or "Collapsed Lung"7Not in 1st page result
Pediatric Sports Injuries11
Tooth Pain52
Adrenal insufficiencyNot in 1st Page resultsNot in 1st Page result
AIDSNot in 1st Page resultsNot in 1st Page result
AutismNot in 1st Page resultsNot in 1st Page result
Barrett’s EsophagusNot in 1st Page resultsNot in 1st Page result
CataractsNot in 1st Page resultsNot in 1st Page result
Chronic Obstructive Pulmonary Disease (COPD)Not in 1st Page resultsNot in 1st Page result
Devil May Cry 4Not in 1st Page resultsNot in 1st Page result
EchocardiographyNot in 1st Page resultsNot in 1st Page result
High CholesterolNot in 1st Page resultsNot in 1st Page result
History of the Spanish LanguageNot in 1st Page resultsNot in 1st Page result
Infective EndocarditisNot in 1st Page resultsNot in 1st Page result
Lung CancerNot in 1st Page resultsNot in 1st Page result
Menopause -What Is It?Not in 1st Page resultsNot in 1st Page result
Patient SafetyNot in 1st Page resultsNot in 1st Page result
Seasonal AllergiesNot in 1st Page resultsNot in 1st Page result
Shoulder SurgeryNot in 1st Page resultsNot in 1st Page result
TeethingNot in 1st Page resultsNot in 1st Page result

The results are mostly similar. Is Google artificially increasing rankings for Knol Articles? The answer is No. Are Knol results showing up high in search results (in all search engines, not just Google)? The answer is yes. This may be a result of Google having access to Search algorithm or simply the point that Knol got huge PR coverage and many backlinks from trusted sources, which increased the trust of domain in Search Engines. I think it is bit of both.

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