Skip to main content

5 Things I Wish Google Analytics Improve

Google Anaytics is must have web analytics tool with tonnes of useful features. But there are few areas it can improve further. 5 areas where Google Analytics needs improvement are listed below.

1. Limited Visualizations

Visualizations really help understand and analyze complex data. While Google Analytics does have a few visualizations options such as time graph, motion chart, pie chart etc. This is an area which can be improved. A list of visualizations will help users analyze data better. This will be specifically useful for Dashboard functionality where users prefer to see the data quickly in the form of visualization.

2. Weak flat table report

While option of flat table report is a good move, I find this limited in use. Flat table, currently, can only use maximum 2 dimensions. This limits the use of flat table report as users will want to see data for more than one dimension in lot of cases. The limit should be removed or at least the limit should be increased to a minimum 5 dimensions.

3. Weak custom alert functionality

Alert functionality is also quite limited in use. Users can use only one dimension and one metric in alert condition. Multiple dimensions should be allowed using and/or conditions similar to filter conditions to use full potential of alert functionality.

4. Restrictions on comparison

Comparison functionality is also limited. Google Analytics usually allow 2 elements for comparison. If you want to compare date ranges, you are restricted to 2 date ranges. If you want to compare 2 metrics, you are restricted to 2 metrics again.

5. Composite Metric

This is one feature I wish Google include and improve. While I can include any metric in report, dashboard, or alert, sometimes I do not find right metric. So, let us say I want to add a dashboard widget for Page views per visit. I can add number of visits and page views. But If I could create a custom metric using Number of visits divided by Page views, it will be very helpful. This will simply multiply the usefulness of comprehensive metrics list.


Popular posts from this blog

26 Proven Work at Home Business Ideas You Can Run Part Time

If you are looking for work at home business ideas, then this list can help you. All of these can be done as part-time business, so you don’t have to leave your job until you are confident of making full time income from your Work at home business.

Enterprise Digital Transformation: Top 10 Posts from Week of 06-Aug-2017

How can you measure your organization’s digital maturity? How can CIO deliver on the digital transformation promises? How is SEO changing with the use of machine learning? How can you manage data to build a strong core for your digital business? – Our weekly coverage of enterprise digital transformation posts cover answer to all these questions and much more.

Encyclopaedia Britannica – Webshare and Widget Program

Britannica opened up online Encyclopedia for Web Publishers for free access and article sharing.
Founded in 1768, Britannica is a reputed and trustworthy General Encyclopaedia, edited with the help of few editors and many Expert Contributors. Few of the Contributors are Noble Prize Winners. Britannica’s model has been challenged by Wikipedia, which can be edited and read by anybody. Britannica can be edited by only a closed group of editors and contributors and follows a subscription based business model.