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Critical Analysis of 21 Blog Income Reports and 3 Key Leanings

There is a lot of noise around what is the best way to monetize a blog or content website. Here we take a look at income reports of popular blogs. Goal is to find out best ways to monetize blog. You can also see some discussions on blog income reports on bloggerpassion and exceptionalblogger.

How will we analyse Blog Income reports?

Because income reports are presented differently by different blogs, we will categorize incomes in 5 Categories
  1. PPC advertising (e.g. adsense)
  2. Affiliate income - Income earned from promoting other affiliate products (e.g. CJ or Clickbank products)
  3. Direct ads - Income earned from directly selling ad space to advertisers or getting sponsored posts/reviews.
  4. Own digital products– Creating digital products such as eBook, Courses, app etc. and using blog as platform to sell these.
  5. Offline income – Earning income from non-online sources such as speaking, consulting etc.
We will look at some of the top blogs and see how they earn their money. We will then list top 3 sources of income in the descending order of income. Goal of the analysis is to find out main sources of income for blogs.

S NoBlogTop 3 Sources
1Smart Passive Income

  1. Affiliate income

  2. Own digital products

  3. Direct ads
2Leaving Work Behind
  1. Offline income

  2. Affiliate income

  3. Own digital products
3Moms Make Money
  1. Affiliate income

  2. Direct ads

  3. PPC advertising
4pinch of yum
  1. Affiliate income

  2. Own digital products

  3. Offline income
5Entrepreneur on Fire
  1. Own digital products

  2. Direct ads

  3. Affiliate income
6Dollars and Roses
  1. PPC advertising

  2. Affiliate income

  3. Offline income
7Earning Forever
  1. PPC advertising

  2. Affiliate income

  3. Own digital products
8Daily Blog Money
  1. Affiliate income

  2. PPC advertising

  3. Direct ads
9Beat the 9 to 5
  1. Direct ads

  2. Affiliate income

  3. PPC advertising
10True Valhalla
  1. Direct ads

  2. Own digital products

  3. PPC advertising
11MatthewWoodward.co.uk
  1. Affiliate income

  2. Offline income
12Apple of My Eye.com
  1. Offline income

  2. Direct ads

  3. Affiliate income
13The Daily Positive
  1. Offline income

  2. PPC advertising

  3. Affiliate income
14Entrepreneurs-Journey.com
  1. Affiliate income

  2. Direct ads

  3. PPC advertising
15ProBlogger
  1. Own digital products

  2. Direct ads

  3. Affiliate income
16Cupcake Pedia
  1. Affiliate income

  2. PPC advertising

  3. Direct ads
17profoodblogger.com
  1. Direct ads

  2. Affiliate income

  3. PPC advertising
18Side Income Blogging
  1. Affiliate income

  2. PPC advertising

  3. Offline income
19justagirlandherblog.com
  1. Affiliate income

  2. Direct ads

  3. PPC advertising
20nerdynomad
  1. Direct ads

  2. PPC advertising

  3. Affiliate income
21Weight Loss Bloggers
  1. Offline income

  2. Direct ads

  3. Affiliate income

What are the leanings from analysis?


As you can see, analysis of income reports of some of the top blogs brings out some important and unexpected findings.
  1. PPC advertising (e.g. adsense) is not the big money-maker for most of the blog.
  2. Affiliate income category is the clear winner. This is followed by direct ads and PPC advertising.
  3. Offline income and Selling own digital product categories are taken up by very few bloggers. But when bloggers take these income sources, they bring significant money for bloggers.
You can learn a lot from these bloggers to pick up your own blog monetizing strategies.

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