User participation on Social Media websites has been growing exponentially for quite some time.
What is Social Media Marketing? Social Media marketing is use of Social Media for promoting a brand. It could be a very powerful marketing tool, if used correctly. For example, if your article shows up on a front page of popular Social Bookmarking site like Digg, it has the potential of driving huge amount of traffic to your website. SMM is a form of viral marketing and can have long lasting effects.
Here are direct and indirect impacts of a good SMM campaign
- Brings traffic to your website (Direct)
- Some of the traffic would become loyal visitor/subscriber of your website (Direct)
- Some of the traffic will write about you and link to your site (Direct)
- Links will send you more traffic (Indirect)
- Links will establish authority and improve rankings of your website in Search Engines(Indirect)
- Improved rankings in Search Engines will increase traffic you get from Search Engines (Indirect)
Viral effect of your campaign will continue for long time and will continue to bring natural good quality traffic to your website.
