Pay Per Call is a newer method of advertising and is similar to Pay Per Click Advertising.
- Affiliate gets paid in Pay Per Click when somebody clicks on ad. Affiliate gets paid in Pay Per Call when user calls advertiser.
- Advertise requires a website in Pay Per Click while Advertiser needs Phone number to reach in Pay Per Call.
- Pay Per Call ads can be promoted thru different channels such as online, offline, mobile phones.
- Pay Per Call ads are generally simple in appearance.
- Pay Per call is generally charged higher and provides better conversion.
- Pay Per Call requires more active involvement as a Customer rep must be available to respond to the sales call.
One Comment
how is that method useful in terms of internet