Custom Search Engine (CSE) is the core technology for the entire Google’s customized search initiatives. This technology is used with some modifications in Google Site Search and Google Adsense for Search and will probably be used for any new initiatives Google undertakes in Customized search area.
Adsense for Search was recently changed to use Google Custom Search as the core technology and interface.
Google Custom Search Engine uses power of Google Search algorithm with human editing to create Custom Search Engine. CSE creators can specify the sites they want to include in Custom Search Engine. Here are the key advantages of using Custom Search Engine
- You can create a Search Engine just for your site or Group of sites to help user find information.
- You can customize look and feel of search results to match with website design.
- You can earn money with Adsense for Search.
- You can add users to collaborate on the search engine and continue to improve it over time.
- You can add sitemap in Google webmaster tools account to include newly added pages in your search results.
