Tag Archives: CRM

Outbound Call Center

May 30, 2009 – 12:28 pm | By Gatt | Posted in Enterprise apps | Also tagged , | Comments (1)

Outbound Call Center is primarily used when Business needs to contact Customers or Prospective Customers. It can be used for running marketing campaign, for conducting Customer Satisfaction survey etc. Read More »

Introducing Sales Force Automation (SFA)

May 24, 2009 – 12:37 pm | By Gatt | Posted in Enterprise apps | Also tagged , | Comments (0)

Sales Force Automation is a CRM module (Probably Most Popular) to help Sales Executives win New Customers and Business. All the stages are recorded including any interactions with the client. There are numerous advantages of using SFA. Primary functions of Sales Force Automation are Read More »

Enterprise Marketing Automation (EMA)

May 18, 2009 – 12:31 pm | By Gatt | Posted in Enterprise apps | Also tagged | Comments (0)

EMA is a CRM module (or Independent software) that helps a business plan and run marketing campaigns. It helps a Business by maintaining, managing and filtering prospective customers and provides a targeted short list to run campaign. Read More »

OLTP vs OLAP

May 12, 2009 – 12:43 pm | By Gatt | Posted in Enterprise apps | Also tagged , , , , | Comments (0)

OLTP (Online transaction processing system) is a traditional term used for transaction system used to carry out day to day business functions such as ERP, CRM etc. OLTP system solved a critical business problem of automating daily business functions and running real time reports and analysis. But these systems were not designed for analysis and queries. Frustration started to build in Business management as OLTP systems could not provide the analysis on the data. Resource heavy management analytical queries started to affect performance of OLTP systems and users of OLTP system also got frustrated. Read More »

Inbound Call Center

May 6, 2009 – 12:26 pm | By Gatt | Posted in Enterprise apps | Also tagged , | Comments (0)

Inbound Call center is used every time Customer needs to contact a Business over the phone. Ever wondered what technologies are involved in running an Inbound Call Center. Here is a list of Key ones Read More »

Getting started with CRM

March 29, 2009 – 8:46 am | By Gatt | Posted in Enterprise apps | Also tagged | Comments (1)

CRM (Customer Relationship Management) is a term used to define best practices and best ways a business should handle the current and prospective customers. CRM Software helps business achieve CRM objectives.
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