In past few years, It seems everything has been preceded with the word ‘Social’ to create a buzz word. Social Media is new form of media that encourages User Collaboration and User generated content.Wikis, Blogs and Forums are used for creating user generated content. Social bookmarking and Social networking sites are all examples of new media. In Social Media, Readers become contributors also.
Wikipedia is an example of using user participation to generate high quality content. Digg is an example of using power of people to discover great news stories.