It has been approximately one year, Yahoo started providing free real time quotes. Google quickly followed. But Yahoo still keep asking users to sign up for paid service to provide Real time quotes.

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Yahoo needs to change message if it wants people to sign up. Really, why would users sign up for a service they are getting for free without any sign ups? Paid service does provide many other useful features. But Yahoo needs to change the message to promise more value than just paid real time quote.