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How to Increase Website Brand with Favicon

Favicon (Also called Website Icon, Favourites Icon or URL Icon) is simply an icon associated with a website. This is typically a 16×16 image with ICO extension. Web browser display favicon before Web page URL in Address bar and bookmark title in the list of bookmarks.

Why should I use Favicon?

Favicon is an excellent way to enhance branding of your website. People usually recognize an image more easily than they recognize text. So, if you have an appealing image associate with URLs of your website, it creates good visual appeal. It makes ever more sense to have favicon, if you have a popular logo associated with your website or brand.

How to create Favicon Image?

Easy way is to create an image file (in any popular image format such as .bmp,.jpg,.gif) and then convert it to Favicon. Most people create something similar in look and feel of the Website or Website Logo. Once you have created the image, you can use any of the online favicon generators to convert. Search for Online Favicon Creator tool in search engine and you will find plenty of such tools. Just upload regular image and these tools will convert the file into Favicon (favicon.ico file).

Implementing Favicon to website

If you have access to your web server, upload the file to the root directory of your web server (ie file should be located at Generally this is enough. But you can add code below between and tags of html code to specifically point browser to location of your file.

<link rel=”shortcut icon” href=””/>
<link rel=”icon” href=””/>

If you do not have access to web server (or root directory of server), upload the file to any other directory or any of the free image hosting sites. Then add the code between head tags replacing URL of the file

<link rel=”shortcut icon” href=”ImageHostingSiteURL/favicon.ico”/>
<link rel=”icon” href=”ImageHostingSiteURL/favicon.ico”/>


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