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31 Proven Content Types to Drive More Traffic to Your Blog Posts

Every blog needs traffic to survive. While your posts must always add value to readers, there are certain types of blog posts that perform better.

  1. Lists -We love to read lists, because lists make it easy to grasp information. Write a “List of top X tips” post, and people will not only read it but save it for future reference. E.g. Top 10 ways to kill time right now.
  2. Resource or Link list – Resource or link list is another type of list in which you can share your research. This will save your readers from doing all the research, so they will keep referring back to your resource list. E.g. Top 10 WordPress plugins.
  3. Cheat sheet – Cheat sheet is quick reference guide. We are always looking for ways to save time, and cheat sheet is perfect tool for saving time. E.g. The ultimate Excel cheat sheet.
  4. Checklist – Checklists allow us to ensure we have followed all the necessary steps. You can make it printer friendly and provide download option in pdf or excel format for maximum usability. E.g. 10 step checklist for writing a great blog post.
  5. To do list – To do lists are great, because they allow us to remember important tasks. E.g. 10 things to do before breakfast.
  6. What people are saying/twitter posts – You collect top tweets about a topic and publish it. It makes up very inviting read. E.g. 20+ popular tweets on a topic
  7. List of quotes from famous people on a topic – We always like quotes from famous people. You can collect top quotes from notable people, and share in a post. It could be evergreen quotes from famous people or quotes about recent current affairs. E.g. Here is what Hollywood saying about Future of Television.
  8. FAQ – We always have a lot of questions about any topic. If you can collect these questions (using online research, surveys, and comments in your blog etc.) and answer them all in one post, the post will be a big hit. E.g. Frequently Asked Questions about Google Analytics.
  9. Should ask questions – This type of posts will include a list of questions you should ask in a typical situation to gather information. E.g. 10 questions job seeker should ask the potential employer.
  10. Should Answer Questions – This is similar to should ask questions, but in this post readers ask questions to themselves. E.g. 10 questions you must answer before you choose a career.
  11. Stats or data – Post interesting facts or stats about a topic; you will attract the readers. E.g. 7 Interesting facts about WhatsApp
  12. Reviews - What do we do before we buy a product or book? We look for reviews. If you can write a review that will help people take the decision, they will definitely want to read it. E.g. Book review: Rich Dad Poor Dad.
  13. Comparison post – Most often, we search internet to make decisions. Comparisons are great way to help people decide between 2 or more products or ideas. E.g. CPC vs. CPM: Battle for advertising space
  14. Infographic – Infographics have gained lot of attention recently. You can include these in your post for maximum impact. E.g. Secrets of Killer Blog Post (Infographic)
  15. Presentation – There are certain topics that are very good fit for presentation. Create a presentation (you can also use slideshare) and then share in blog post. If you can also explain the presentation in your post, it will create very high impact. E.g. 7 Myths of Start-up Financing
  16. Screencast – When you need to show screen recording to show step by step tutorial, screencasts is the tool you need. E.g. How to set up new WordPress blog in 15 mins (Screencast)
  17. Video – Video posts are great, especially when you need to show examples of something. Another way is to convert your presentation into video. This will allow you add audio or narration to the presentation. E.g. 10 Most popular advertisements of last year.
  18. Podcasts – Podcasts are also great way to connect with your readers. You can create podcasts to share news or tips. You can then share them in posts as well. Podcasts provide another way for people to subscribe to your blog on the go on iTunes. E.g. News for this week you cannot miss.
  19. Interviews – We always like to read interviews. Take an interview with notable person related to your blogging topic, readers will follow. E.g. Interview with Arnold Schwarzenegger on Future of Modelling
  20. Controversial post – If you can take a controversial post, it will generate attention. Be careful with it though, and make sure you have genuine point to make. E.g. Blogging will be dead in 2 years.
  21. Problem-solution – People search internet to solve problems. If you can state the problem and then present the solution in interesting way, the post is bound to succeed. E.g. Do this one thing to solve your hair fall problem
  22. Case study – Case study can be used to show real life example of problem-solution. This is very impactful because people get to see the proof of solution working. E.g. How Google learned to stay ahead of competition
  23. Stories – We love to read stories. Stories make it easier to grasp concepts. One point to keep in mind is that personal stories work better than non-personal stories. But depending on the context, any interesting story will be useful. E.g. How I lost 10 pounds in 10 days.
  24. Research posts – In this type of post, you post in-depth research and analysis about a topic. You can use internet, library, surveys etc. to conduct report. These types of posts have viral effects, as many other blogger would want to use your research to post their take on the topic. E.g. what research says about user behaviour on mobile?
  25. Profile posts – People like to read profile or coverage of famous person, product or company. If you can share these details in appealing manner, you will attract readers. E.g. all you want to know about Warren Buffet.
  26. What posts (the overview post) – In this post you share overview of a topic. This is the type of post people like to read when they start their research about a topic. E.g. what is Passive Income?
  27. Why posts – In this post you answer the question why reader should be doing something. You can also cover combination of what and why in single post. E.g. why should you start blogging right away?
  28. How to posts – Everyone loves to go through a step by step how to guide on something they are looking to do. E.g. How to set up new WordPress blog.
  29. Inspiring posts – In these types of posts you inspire your readers. This usually involves sharing story of underdog achieving something. E.g. being broke to millionaire: how this blogger achieved the unachievable.
  30. The thought leadership posts – People like to predict future. In these types of posts you answer the question with your thought leadership. E.g. what future holds for mobile
  31. What if posts – In these types of posts, you cover what if something had or had not happened scenarios. These are very interesting to read, and make people realize importance something they take for granted. E.g. What if internet was never invented.


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