Do you want to improve your website rankings and make them better than your competitors? If yes, then you should consider checking your SEO quality score before publishing your articles. As you know the competition has become fierce in recent years and now you can’t rank your articles or website if they are not SEO-optimized.
So, no matter how useful your content is, if you are not optimizing and making it SEO friendly, then you won’t get results. One simple way to check the SEO optimization of your web page is by checking SEO quality before publishing your article. That’s why it is recommended to check the SEO quality score. If you don’t know how to do that, then this step by step guide will teach you how to check SEO quality using SEMrush.
Now without wasting time, let’s get started…
1. Go to SEMrush “SEO Writing Assistant”
The first thing you have to do is to go to SEMrush and click on the SEO writing assistant. The best thing about this SEO writing assistant is that you can also download and integrate it with Google Docs. This makes it very easy for people who prefer writing on Google docs. Apart from this, you can also get it as an add-on for your WordPress dashboard.
2. Click “Get Recommendations”
While this tool can be used with Google docs and WordPress, if you want to use it directly on the website, then after clicking on the SEO writing assistant, a new screen will appear where you will see a “get recommendation” option. All you have to do is it click on that and it will take you to the SEO writing assistant tool.
3. Post Your Article
Once you are in the main SEO writing assistant tool, then you just have to copy your article and paste it into the quick checker.
4. Enter Focus Keyword and Location
Now, this is one of the main steps that you should do very properly. After posting the article, you will have to enter your keyword in which you want to rank on Google. On the right side of your window, you will see a blank box, prompting you to enter your focus keywords. You just have to copy your main keywords and paste it in the box. After pasting your keywords, now you have to choose the location that you want to target. Just below the keyword box, you will see an option, “what is your target audience”, and the list of different countries.
Select the country you want to target and that’s it, your work is half done. Though if you have researched deeply and want to target a specific city, then you can also do that. Along with this, make sure to change the language if you want to rank your post in a country that has a different language.
5. Get Recommendations
After putting your primary keyword and the targeted location, you will see a get recommendation option down below, click on that. It will start preparing the recommendations, wait until it is completely loaded.
6. Get Overall SEO Score Based on Different Parameters
Now here is the main part that you should pay proper attention to. Once the loading gets completed, it will show you the overall SEO score based on different parameters such as SEO, readability, tone of voice, and originality. All these things are very important and you should make sure that these things are properly optimized.
Now, look at the top of the graph, you will see your content score, which is based on 1 to 10 scale. Higher this score the better, so if your content score is less than 8, then you will have to make some changes. While your main goal should be making your content score 10, focus more on suggestions that are relevant for your article then trying to get a perfect score.
7. Get Suggestions To Improve Your Score
SEO witting assistant also gives some other specific suggestions to improve your SEO score. If you analyze it properly, then you can easily fix all the problems under each parameter. For example, if you have not added enough keywords in the article, it will recommend some relevant keywords that you can use to improve your ‘On-page SEO’.
Apart from this, the tool will also tell you to add some pictures, if you haven’t used any. For readability, if you have written longer paragraphs, then it will ask you to cut them short. Most people ignore these little things, which not only hamper their SEO optimization and affect their Google rankings, but also annoy site visitors.
8. Review the Suggestions and Implement Where It Make Sense
Now you should check all the different parameters and review them one by one. You should first start from the readability, it will show all the things that need changes with the red mark. Readability covers the quality and simplicity of your language and it is recommended to keep the language as simple as possible. So if it is showing any readability problems, you must pay proper attention to it.
The next parameter is SEO and this is the main parameter where most beginners fail. If the SEO assistant is suggesting any changes such as add links, you should implement it properly. In addition, if you see any plagiarism in the originality section, you should remove it and add something new. At last, you should always try to write in an active voice to clear the tone of speech parameter.
9. Rerun the Tool to Check Updated Score
The final thing you have to do is to check how much your score is improved with these suggestions.
SEO quality score is an easy to follow score to rate quality of your writing for search engines and users. If you do everything correctly, then your score will come near 10. While all the parameters are important, SEO and originality sections are easy to optimize first. If you keep improving your writing skills, then the readability and tone of speech will improve automatically making your articles fun to read for readers and optimized for search engines.