If you have been engaged in a website design experience, you will admit it is a challenging activity. In particular, this is true when you are not a professional designer.

There are certain elements that good website designs should contain. By recognizing what they are, you will have the advantage of ensuring you incorporate them when designing a website. Consequently, this will make your business stand out and will help your business, as your visitors will stay longer on your website.

Key Website Design Elements

Below are the key elements of website design you need to review and improve.

1. UI & Navigation

Navigation doesn’t need to be complicated. Rather, it should be simple enough to use and guide users. It is also critical to limit the number of navigation menus, so they do not confuse the visitors. A standard website should contain five to ten navigation menu items. These items will ensure clarity and flow when a user is navigating the website.

Navigation should also incorporate items that assist users with exploring the site. For instance, parallax sites contain directional arrows to make the site simpler to use. The simpler it is for individuals to use and explore your site, the more likely they will stay associated with it.

You should always consider using basic navigation as the system for building your website. Design your website knowing that users need to explore a few things on your website. Thus, make it easy for them to know where they are on the site, how can they get back (or go to home), and any other necessary directions they might need. This is absolutely critical if your site has an uncommon or progressively complex interface.

2. Content

Content is the backbone of your website. Your content plays a significant role in getting your website positioned in Google, Bing etc. For that reason, content is what will make new visitors arrive at your website. Your website content must be informative, simple to peruse, and concise.

You have probably already heard that the content of your website is king. You should ensure all the content on your website is pertinent and useful to your visitors. These aspects make the content progressively accessible and expand its positioning on the search engines.

3. On Page SEO

No matter how informative, delightful, and simple a website looks to the user, it may not have a lot of benefits unless it is optimized for search engines. For example, you should use META labels and the alt labels to realize SEO benefits.

Numerous variables influence the position of your website on Google including click thru rate, description in search engine, headline, and engagement rate. So, it is important to fill in, change, and improve these things, knowing that improving these factors on your site can improve your positioning.

Further Read: Wix vs WordPress – Side by Side Comparison

4. Branding

Your website should act as an immediate connection to your business and your brand. The guest should immediately set up a visual connection between your logo, the written word, and the block size and relate these features to your brand. Creating a clear brand image through the website adds a degree of validity and an upgraded picture of your business.

5. Conversion

Your website can be the most significant generator of customers for your business. It should aim at pulling in new customers and give additional value to the existing customers by publicizing all the services and products you have. A website that is user-friendly and interactive is likely to improve the conversion of your website and present to you the desired levels of success in the market.

6. Colors

The use of colors is one of the most critical elements of the website designs. I know it is not usually obvious, but the use of colors is significant in present-day website design. A strong color palette will help make consistency between everything that stands out for your business. Companies with the basic and secondary colors have more freedom to work while making new elements for their website, including landing pages, blogs, or other digital assets.

In any case, the quantity of colors you fuse into your design provides an important perspective. Numerous colors have become outwardly irritating, so most present-day website designs pick only a few in their fundamental design elements.

Disentangling the shading aspects on your site makes it simpler to focus. This is the reason there are only negligible shading combinations in present-day website designs. When everything begins to rehash itself on pages, you can attempt various shades and colors for your design. This will add verity to your creations while keeping harmony with your brand.

7. Readability

Web-users will usually want to get information quickly. As such, it’s imperative to convey plainly and make the information simple to peruse and process. Some viable strategies that should be remembered for your website design include:

  • Sort out information with headings and subheadings
  • Use bullets and short paragraphs rather than long paragraphs
  • Good size consistent fonts
  • Intelligent use of white space
  • Effective use of menus, header, and footer

8. Page Format

The format of your site will change from page to page. For instance, you may need the landing page to be novel and more striking than the inner pages. However, it is essential to consider the general effect of the site subject. A good point should be emphasized with clarity.

Each page should be consistent with the overall website design, exploiting the consistent shading plan and elements. Each page should also contain pictures and related content.

9. Font

There are two kinds of fonts, serif and sans serif. The serif lines benefit by the decorative line at the beginning and at the end of each letter. The sans serifs fonts are served without these additional points of confinement. These models can be joined and contrasted for impact. However, business-related issues should be considered. For instance, the fundamental content of the website is commonly characterized in sans serif because it is spotless and simple to peruse in small sizes.

Serif vs Sans Serif Fonts

10. Responsive design

A responsive website design is critical because you need to give customers an exceptional user experience. It is constantly important to consider all the various gadgets used to get to the Web, particularly mobile devices. By adjusting your website to everyone, you can improve your site’s positioning, diminish skip rates, and draw in a bigger gathering of customers.

11. Interactivity

A genuinely viable website design draws in your visitors in a flash and continues to catch their eye through each page. It should be compelling to attract visitors to a point they will want to contact or subscribe to you. However, there is a thin line between “interaction” and “hindrance”, so don’t overuse interactive elements, such as contact forms and subscriptions forms.

Contact information can show up in two different ways:

  1. in the fundamental navigation
  2. as a contact page containing a form or definite information

Each of the two options can have an admirable function that can work uniquely with web visitors. The primary concern is to make it truly noticeable. By having contact information, such as a phone number, physical address, or a form to contact, you will increase the authenticity of your site and your business.

Add contact information to every static header and footer. If you have a physical business address, incorporate location information. Consider the contact form, so users can email from the site.

Bottom Line

The above fundamental elements should be considered in the website design. You should start with key website design elements like navigation menus and ensure that the elements are composed in a manner that incorporates modifications.

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